1961 News Wednesdays: IBM Introduces Selectric Typewriter

IBM SELECTRIC TYPEWRITER 1961

The Selectric was quite the innovation in typewriters. Instead of each letter on an individual arm that struck the paper they were all on a ball that pivoted and the ball moved the length of the paper rather than having the paper move from side to side. Also you could change out the ball for different fonts!
As they said on Mad Men when one secretary was showing a new girl The typewriter “Don’t be overwhelmed by all the technology, the men who designed it made it simple enough for a woman”.